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Women What Whistle


This podcast is about not falling in line or fading away. Stories of bravery, accounts of resilience and even tales of sheer bloody-mindedness. It’s about finding our voice, and sometimes our brave, through the stories of other women who’ve had to find theirs.

May 7, 2020

This week, we talk all about business! It is being said that because of the corona lockdown, 1:5 businesses will never open their doors again so there is a LOT of change ahead, but that also means there is a lot of opportunity in store for those interested in starting up their own company and pursing passions and ideas that might have been hanging around for a while.  

We bounce around all over the place, from knowing when to follow your instincts, spot opportunities and the importance of courage.

We talk about recognising your passions and the essence of who you are and knowing what you can bring to the table as those are the things that will keep you going when the going gets tough; the importance of hanging on, when to be ballsy and when to be careful; we discuss the timing around finding investment, how to find out if you’re cut out for running your own business, the importance of failure and the value of self belief.

We also cover why you should not let outward circumstances hold you back, and actually that you should never be put off by the state of the economy but instead, if you’ve done the appropriate research and if you’ve got a product with a demand, then go for it. 

Alison Cork has inspired and encouraged many women over the years in their own personal journeys in business, she is an entrepreneur or business owner herself, a writer, founder of a national networking group supporting women in business, has a regular column in The Telegraph, has been the most successful female candidate running for the position of Mayor of London so far. Amongst all this, she is a wife and mother and contrary to lots of perceptions of women in business, is a lovely human being too – I hope you glean some good tips from this episode, I most certainly did!

Alison says “The current environment is encouraging people to think more creatively and we have to re-evaluate how we are going to survive, what is our value as a member of the workforce going forward, what have I got to offer and I think we are going to see a lot of people starting their own businesses”

If you want to contact Alison Cork and join in with Make It Your Business, please click here for the website

Also if you would like to reach out to me, all the links are here on my website

Stay well!